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A Social Marketplace App: Built for Global
Pharma Professionals

BioYap is a platform specifically for pharmaceutical experts. Our team at Dignite Studios delivered complete mobile app development services while building a mobile app case study digital space where users can share updates and stay informed through a trusted community feed. This app would allow users to post insights from industry discussions and follow global news in one place. BioYap also includes a coin-based marketplace where users can buy coins at simple rates, i.e, 100 coins for 20 dollars. You can use the coins to purchase several items and the supporting peers through donations . This approach brings social interaction, peer commerce, and community contributions for a fluent experience. The main goal was to help professionals and stay connected outside traditional office channels.

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The Milestones

6 months of end to end of product development

The Sector

Pharmaceutical community networking and peer marketplace

What We Did

Mobile App Development coin marketplace system branding UI and UX design.

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Workflow Overview

The BioYap workflow was designed to deliver smooth mobile app development services supported by clean mobile app UI UX design and mobile app branding and design.

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Users register and set up their profiles

02

Users explore a Facebook-like social feed with posts, comments, likes, and a global news feed

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Users buy coins and use them to purchase marketplace products or donate to peers

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Pharma professionals can list items for sale within the community

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Users move fluently between social features, the marketplace, and the coin wallet

06

Users receive notifications about updates, marketplace activity, and community interactions

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Discovery & Research

During the discovery phase we personalized the mobile app development services to align with real needs of users. This also helped us design the professional networking app project which felt safe, relevant and quite easy to use.

Understanding User Behavior

  • Pharma employees needed a secure, highly focused industry space more than general social media.
  • Users also wanted trusted buying and selling through fewer scams and more relevant listings.
  • There was a strong need for internal news sourced through pharma updates and global industry news.

Market Analysis

  • There were no dedicated platforms for real pharma community engagement.
  • Existing custom mobile applications did not combine community features with the marketplace and reward-based systems.

Insights Gathered

  • Users preferred fast posting, simple listing steps, and clear credibility indicators.
  • The coin system encouraged higher participation and created a natural gamified economy.
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Challenges And Solutions

The main challenge is to deliver the mobile app development services which created the safe, modern and reliable experience for pharmaceutical professionals while making sure that the platform remained simple, fluent and also trustworthy. To solve this, we also focused on the strong UI/UX design for the interactive mobile app interface which was supported by the insecure in app coin system making sure that every challenge was addressed through the fluent and dependable user flow.

  • Creating a secure and moderated social space limited only to verified pharmaceutical professionals.
  • Designing a simple coin purchase and spending flow that remained smooth and easy for users.
  • Ensuring marketplace trust by reducing scams, removing low-quality listings, and avoiding fake sellers.
  • Handling mixed content types like social feed posts, marketplace items, and global news within one interface.
  • Building an admin system to verify users, review posts, manage coin activity, and monitor listings.
  • Making the platform feel modern and intuitive, similar to mainstream social apps, while maintaining a professional tone.
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Wireframe And Information Architecture

We started with low-fidelity wireframes that covered the whole journey from the home feed to the marketplace wallet notifications and the profile sections. User journeys were also mapped for buying coins, posting updates, browsing news, and listing products. Each action was reduced to the fewest possible steps. We were able to sustain high levels of engagement and quite fluent app navigation, which yielded the best results.

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Brand Identity

The brand identity was built over decades of trust and community to align with the professional app visual identity standards. We also used a clean color palette of blues, whites, and greens, which worked well for pharmaceutical companies worldwide. The soft icons were made for the marketplace products, social actions, and the coin wallet. The visual language was kept quite modern, simple, and reliable to convey a stronger sense of professionalism.

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General Sans

TitleSemibold24px
ButtonsSemibold14px
SubtitleSemibold13px
Button 2Regular13px
Subtitle 2Regular12px

Tech Stack

The mobile app was developed using React Native for the frontend to ensure smooth, fast performance. The backend was built through Node.js, and the database used PostgreSQL. Secure the coin transactions were handled through an integrated payment gateway. Real-time updates for posts and marketplace activity were also supported through socket-based features. The stack also ensured strong performance and reliable scalability.

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Final Outcome

Bioyap became the complete platform that combined social interaction, the niche marketplace, and a community coin system. The mobile app development services also contributed to the creation of clear, engaging products for the pharmaceutical industry. The smooth flow of coins increased activity, as users purchased items and supported peers. The simple interface received strong feedback for its clarity and also trust in the focused layout. The marketplace became a safe space for buying and selling within the community. BioYap is now a substantial addition to our community-driven app portfolio, demonstrating that niche platforms can create value as well.

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Ready to build your mobile app with
a community focused experience?

Let our team give you a clean smooth market ready product according to your idea. 

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E : info@dignitestudios.comP : +1 877 714 1770

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